Alder learns your financial life through conversation, builds a portfolio that fits, watches it while you sleep, and explains every decision in plain English. Like having a brilliant wealth manager who never takes a day off.
The wealth industry was built for an era when only professionals could access market data. That era ended. The industry didn't notice.
You wait three months for a 30-minute slot where someone reads you numbers you could've found yourself. Markets moved daily. You heard about it quarterly.
Twelve pages of charts, disclaimers, and jargon — all to avoid saying “we moved your money and here's why.” You deserve a straight answer, not a document written for the FCA.
1-2% of your portfolio, every year, whether markets are up or down. On £500K over 20 years, that's £180K+ gone — often for access to ETFs you could have bought yourself.
Most tools either hide decisions from you or dump raw data in your lap. Alder does the work — then explains what it did and why, in language you'd actually use.
Tell Alder about your life in your own words. “I just sold a flat, I earn £120k, I've never invested before.” Alder takes that in, asks the right follow-ups, and starts building your picture. No forms. No jargon. No 20-page questionnaire.
Every fund in your portfolio comes with an explanation of why it was chosen — written for you, not boilerplate. A real reason that references your goals, your tax situation, and your appetite for risk.
Every morning, Alder checks your portfolio against overnight market movements. If something matters, you'll hear about it in plain English. If nothing happened, Alder says “all clear” — and that calm is worth more than any chart.
Some decisions shouldn't be made with AI. Alder connects you to an FCA-authorised wealth manager who's already read your briefing. They know your situation before you say a word. One tap to book a call.
Alder adjusts the depth, complexity, and tone of every interaction based on who you are. No one-size-fits-all model portfolios.
“I've got savings sitting doing nothing and I know I should start.”
“I invest on a platform but I'm not confident my allocation makes sense.”
“I've built a company but never properly sorted my personal wealth.”
“I have a wealth manager. I want a smarter second opinion.”
Traditional wealth managers, robo-advisers, and DIY each solve part of the problem. Alder is the first to solve all of it.
| Alder | Traditional WM | Robo-Adviser | DIY | |
|---|---|---|---|---|
| Understands you through conversation | ✓ | ✗ | ✗ | ✗ |
| Explains why each fund was chosen | ✓ | ✗ | ✗ | ✗ |
| Daily portfolio intelligence | ✓ | Quarterly | Basic alerts | Manual |
| Alerts in plain English | ✓ | Phone call, days later | Generic email | ✗ |
| Human wealth manager access | ✓ | ✓ | Premium tier only | ✗ |
| Tax wrapper optimisation | ✓ | Varies | Basic | Manual |
| Remembers everything about you | ✓ | If they take notes | ✗ | N/A |
| Typical annual cost | From £29/mo | 1–2% of everything | 0.25–0.75% | Free |
Each tool runs a real UK tax engine, then streams a personalised AI analysis. See what Alder can do before you create an account.
UK Statutory Residence Test, FIG regime eligibility, IHT tail analysis, and stay-vs-leave projection for expat HNIs.
Optimise Temporary Repatriation Facility designations. 12% vs 45% on unremitted wealth — window closes April 2028.
Compare real fees across 8 UK platforms personalised to your portfolio. See hidden costs and 10-year compound drag.
Find how much tax you're losing by holding investments in the wrong wrapper. Analyses ISA, SIPP, and GIA placement.
Get a 0-100 score based on allocation alignment, fee efficiency, cash drag, and risk-horizon fit.
Estimate your inheritance tax liability with taper relief, spouse allowances, and charitable giving.
I told Alder I'd sold a flat and had no idea what to do with the money. Five minutes later I had a portfolio I actually understood. Nobody's ever explained my investments to me before.
The morning briefing is what keeps me coming back. Most days it says “all clear.” On the days it doesn't, I'm glad someone was watching.
I assumed AI wealth tools were for beginners. Alder is for people who know what they want and expect to be told the truth, not sold a product.
No signup. No credit card. Just a conversation about your money — and a portfolio you'll actually understand.
Talk to Alder →Currently serving UK-based investors. Your data stays private. All advice delivered through FCA-authorised partners.